Cyber Monday is like Black Friday for people who don’t enjoy being trampled to death. Occurring the Monday after Thanksgiving, it serves as a digital second chance for every frustrated Black Friday shopper who was #42 in line to pick up one of the 40 half-priced laptops at Best Buy.
If you own an online business, you need to come prepared with enticing Cyber Monday deals.
The customers are ready to buy, but if you want to maximize your profits on this important shopping day, you’ll have to consider a few key pieces of advice.
Absorb the following wisdom, and Cyber Monday may just become your favorite day of the year.
Your Web Builder Must Be SEO-Friendly
If you’ve been in the e-commerce game a while, you probably don’t need a lecture on the meaning of SEO.
It simply includes all of the techniques and processes involved in maximizing your site’s search engine visibility.
Research indicates that organic traffic (e.g. Google traffic) accounts for about 20 percent of online holiday sales, so it’s very important to get the most out of your Google presence and collect your piece of the pie.
No one can take advantage of your Cyber Monday sales if they don’t know you exist.
The good news is that you don’t have to be an SEO expert to tackle the fundamentals, as most web builders give you everything you need.
The first thing to look for is an “SEO” or “Search Engine Optimization” menu. You can usually find this under your main site settings.
Here are just some of the most important fields you’re likely to encounter:
Title Tag (or sometimes “Meta Title”): the main title for your site that appears in Google search results. Make sure to include your top keywords, and try to keep it under 55 characters.
Meta Description: A main description for your site, usually 150 characters or less.
Keywords: Some web builders will ask you to input your most important keywords so that it can grade your content accordingly and recommend improvements.
All of these fields can (and should) be filled out for all of your category pages and product pages as well. Just click on any page in your site editor to access its individual settings.
If you haven’t yet chosen a web builder, and you don’t consider yourself to be SEO-savvy, consider choosing a web builder that offers SEO guidance or coaching.
For example, Web.com offers Website Coaches that will analyze your site to determine — among other things– if it’s designed in a way that encourages high search engine rankings.
Responsive Design for Cyber Monday Deals
One of the most important Cyber Monday tips we can give you is to make your site mobile-friendly.
Cyber Monday shopping on mobile phones more than doubled between 2014 and 2015, and the number of mobile shoppers continues to increase.
If your business website doesn’t work smoothly and seamlessly on an iPhone or an Android device, you’re going to miss out on tremendous profit potential.