If you’re like most small-business webmasters, the term “search engine” likely conjures one name in your mind: Google. But despite the fact that the California-based company handles nearly two-thirds of online searches in the U.S.—and an even larger percentage of the global market—Google’s not the only game in town. Microsoft’s competing product, Bing, might only account for a small fraction of the industry’s market share, but that’s still more than 100 million active users. It’s for this reason that you, as a responsible webmaster, should think about sharpening your SEO for Bing.
Even if the majority of the individuals in your target audience aren’t Bing users, there are still quite a few reasons you should take the time to optimize your site for Microsoft’s search engine. Here are a few of the top reasons why you shouldn’t neglect this tool.
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Now that you have an idea as to why it’s important to optimize your site for this search engine, here are a few Bing SEO tips to help you get started.
Although Bing is an underdog in the world of search engines, this tools has a loyal and growing user base that shouldn’t be ignored. There are a number of reasons why you should optimize your site for Microsoft’s search engine, and hopefully, this brief Bing SEO guide will help you get started. Be patient, though. Bing doesn’t update its index as frequently as Google does, so it might take time for your listing to appear.
Now that you understand what your site stands to gain by being optimized for Bing, take some time to ensure your visibility in the search engine’s eyes.