After enjoying much success online, Style.com ventured into print media in 2012. Like many magazines in the print publishing world, however, the endeavor was difficult to sustain. The magazine announced in late 2014 that it would cease its print production altogether at the end of the year, reverting to an exclusively online publication.
Whether its fashion that’s up for discussion or for sale, a growing number of style-related publications are going online. While this may be bad news for big magazines, it actually offers a beacon of hope for fashion designers and other style enthusiasts who want to get into the world of fashion. If you’re looking to make a splash in the fashion scene, here’s where you can find (and attract) all those fashionistas who are going online:
Fashion blogs are an easy, free way to get your feet wet in the world of fashion. Daily blog posts that show off what you’re wearing, and link to the sites where your followers can purchase the same items, will gain you followers. You can build meaningful relationships with other fashion bloggers, sharing each other’s posts and even guest blogging on one another’s sites. Discuss your thoughts on the latest trends, give tips to readers, and start to build a name for yourself – all with the help of a fashion website builder that won’t cost you anything up front. The key to blogging is commitment, so keep the content coming.
Once you have created a name for yourself in the online style world, you may find that readers are interested in buying your designs. T-shirts, sweatshirts, scarves, jewelry, and more can be sold through your own website. With just a few clicks of a mouse, your faithful followers can begin to purchase your custom designs. Best of all, creating a website to sell fashion is made pretty easy with the help of fashion designer website templates. You can easily add pictures and descriptions of the items for sale and create an attractive layout that makes it easy to navigate around the site. In other words, you don’t need to be a web developer to get your own eCommerce site up and running.
Once you have used a website builder to create your fashion website, social media becomes an important part of your marketing strategy. Embed social media icons linking to your Instagram and Facebook profile to your fashion blog website template, making it easy for fans and buyers to find you on social media. You should also showcase your personal style and items for sale on Pinterest. Creating a board for the items you have up for sale allows your site to quickly be disseminated across a wide audience. Best of all, social media users can link directly back to your fashion website and start shopping.
Whether you want to display your spring collection, begin selling your designs directly to consumers, or just share ideas about style, fashion is going online, so you need to be there. Online blogs and social media are the way to grab the attention of potential buyers and followers, gaining popularity for your style brand.